New Hope Bangladesh, a key player in the country’s agricultural sector, is setting higher standards in product management and control, surpassing some local benchmarks.
Despite the rapid development in Bangladesh, New Hope Group follows stringent internal requirements and management systems from China, ensuring that their products exceed local standards and align with international norms.
In an exclusive interview , He Quan Shui, president of Bangladesh, Nepal and Sri Lanka regions for New Hope Liuhe, shared insights into the company’s success and outlined ambitious plans for the future.Founded in 2006, New Hope has become an integral part of Bangladesh’s economic landscape, with four thriving companies contributing to the nation’s development, he mentioned.
Quanshui expressed deep gratitude for the support received from the government, embassy, and local communities, attributing the company’s success to advanced management methods.New Hope’s current production capacity of 400,000 metric tonnes of feed per year and 40 million chicken birds annually has garnered widespread recognition for quality, he said, adding that the company emphasises continuous improvement, investing in employee training and sending personnel to China for EMBA courses.
The company is also collaborating with the Asian Development Bank to train local female farmers, showcasing its dedication to community development, he added. However, Quanshui identified challenges, including the need for increased investment in breeding to address disease prevention and management. Additionally, currency-related hurdles and financial support for struggling farmers pose ongoing obstacles.Despite challenges, New Hope remains committed to Bangladesh’s growth. Quanshui stressed the company’s adherence to local laws and regulations, showcasing a dedication to long-term development and recognition by the people.In terms of product quality, New Hope sets high standards, employing advanced production equipment and scientific management systems from China, he said, adding that the company’s differentiation lies in its emphasis on technology, equipment, management, efficiency, and customer service.
Quanshui, who has called Bangladesh home for 15 years, expressed satisfaction with the country’s overall development. He praised Bangladesh’s consistent GDP growth and efficient government support, indicating an optimistic outlook for the nation’s future. Looking ahead, New Hope has outlined a comprehensive three-year plan, focusing on strengthening the feed business, expanding DOC (Day Old Chicken) production, venturing into breeding, and exploring meat processing, he said, adding the company aims to be a driving force in Bangladesh’s animal husbandry industry, contributing to the nation’s progress and well-being.“New Hope Bangladesh’s ventures include feed production, boasting a current capacity of 480,000 MT with a utilization rate of 53.26%. The company operates three feed mills – New Hope Feed Mill Bangladesh Ltd, New Hope Agrotech Bangladesh Ltd, and New Hope Animal Nutrition Bangladesh Co Ltd. Additionally, there are two hatchery farms and five breeder farms under New Hope Farms Bangladesh Ltd, along with a trading company, Xinhe International Trade Ltd,” he mentioned.
With a significant presence, the company employs 50 Chinese and over 700 local employees, contributing to the local economy and fostering cross-cultural collaboration, he mentioned.New Hope Bangladesh has played a pivotal role in elevating industry standards and skill development, he said, adding that, the company has trained numerous agricultural professionals in the country, furthering its commitment to industry excellence.As New Hope Bangladesh continues its journey of growth and collaboration, its efforts in quality, safety, and comprehensive industry engagement are poised to shape the trajectory of the agricultural landscape in Bangladesh, he said.
